Overland Nomadic

Overland Nomadic first reached out to me for a new logo. At the time, the business was focused on creating practical overlanding gear for Rivian trucks from its base in Reno, Nevada — products shaped by the founder’s background as a former Rivian engineer and built with a strong emphasis on function and U.S. manufacturing.

The identity needed to reflect both sides of that story: the technical thinking behind the products and the sense of adventure around overlanding.

The final logo combines a simplified mountain form with a star tilted by 12 degrees. The angle references Reno’s geographic orientation and gives the mark a directional quality without turning it into an obvious compass symbol.

From there, the project kept growing. I translated the brand into a Shopify store, developing the digital look and product presentation around the new identity. I also designed graphics for the company’s Rivian vehicles, merchandise including hats and apparel, and exhibition materials such as booth graphics for trade shows and events.

Working across those different applications meant constantly adapting the same identity to very different scales, while keeping the brand recognizable throughout.

What started as a branding project became an ongoing collaboration across brand, e-commerce and physical touchpoints, giving Overland Nomadic a consistent presence both on the road and wherever customers encounter the brand.