Farbhaus Malerhandwerk

Farbhaus is a German paint and interiors brand centered around lime wash, natural pigments and sustainable renovation. My role has grown alongside the business, from building the Shopify store and shaping its social presence to overseeing ongoing digital, print and brand communication.

problem

Farbhaus started with a very focused product: white lime wash paint made in Germany using materials from the Alpine region. As the company grew, so did the range, the audiences and the number of places the brand needed to show up. The challenge was to build a visual and digital presence that could grow with the business — from a small online shop to its own color collection, retail partnerships with local hardware stores, and eventually pigment sales to other painting companies.

solution

I built and continue to manage the Shopify store, developed the brand’s social presence and created the visual materials needed across digital and print. I also coordinate photographers, prepare print files, oversee product presentation and adapt the brand as new collections, partnerships and sales channels are added. The creative direction is rooted in the same things that make the company distinctive: paint made in Germany, natural materials, historic renovation and a strong connection to architecture and craft.

My work with Farbhaus started when the company was still centered around one main product: white lime wash paint. I built the Shopify store and began developing how the brand should look and communicate online, especially through social media and product presentation.

As the business expanded, the creative work expanded with it. Farbhaus introduced its own color collection, started supplying selected local hardware stores and later moved into selling pigments to other painting companies. Each step brought new needs — from packaging and print materials to photography, product pages, campaigns and communication for different customer groups.

I continue to oversee the shop and much of the visual side of the brand, coordinating photographers, preparing print-ready files and making sure new products and collaborations fit into the wider identity rather than feeling added on.

The company’s work also gives the brand a strong architectural side. Farbhaus is involved in the renovation of historic buildings and works with established and award-winning architects, including larger projects such as Team 7 World in Austria. Projects and products have also been featured in magazines, helping the brand reach beyond its original customer base.

What I like about the collaboration is that the design has never been static. The brand has grown from a small lime wash shop into a broader business around color, pigments, interiors and sustainabl

year

2023-2026

tools

Shopify, Adobe Photoshop, Adobe InDesign